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Given a dishonest a rival, a Hamden lawn firm was forced to alter its name.

A Colorado landscaping company has had to change its name because of a dishonest competitor with the same name. The BBB has posted a note on Paradise Landscape Management’s website warning that the company should not be confused with Paradise Hardscapes, whose owner is in the news for fraudulent practices and who frequently targets elderly customers or those with health issues who cannot do their own yard work.

HAMDEN — A local company has been fined almost $300,000 for allegedly violating town zoning regulations. Paradise Landscaping & Tree Service at 82-92 Crest Way, owned by Rus Boyarsky, received the cease and desist order after town officials investigated numerous complaints from neighbors about loud landscaping work. The company also didn’t have the proper outdoor storage, stormwater and wetlands permits, according to public records.

Residents have complained about dust, noise and safety hazards amid high piles of mulch, logs and debris at the property in a residential zone. City Plan Commission members heard horror stories from frail 77-year-old neighbors, one with asthma who says she hasn’t been able to open her windows in three years, and an abutting landlord of a 13-unit apartment complex.

When it comes to the image gallery, it’s important to limit its size and only include your best photos. Five great photos are more effective than 20 average ones. Also, don’t be afraid to use the photo page to promote specific services, rather than having them all reside in the main gallery. For example, if you’re offering a “before and after” yard makeover service, include a dedicated image page for that service.

If you’re running a large commercial landscaping company, you may need to obtain a zoning permit before starting work on a property. You’ll also need to establish a business bank account, which will separate your personal and business expenses and make recordkeeping and tax filings easier. In addition, if your company transports plants or greenery across state lines, you may need a federal permit or license.

Most landscaping businesses operate on a contract basis, which means you’ll get paid only when the client hires you. To attract and retain clients, it’s a good idea to offer discounts for referrals. You should also promote your social media accounts, which can be an effective way to reach potential customers in a timely fashion.

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